MEET US
Getting the job done
With years of experience, and having first hand knowledge of creating successful brands from scratch.
MARK LESTER
Founder
While creating and developing Soul Premium Cachaca, Lester opened Sambar, a full-service restaurant/bar in Newport, RI. He was responsible for the management of all operations. This allowed Lester to obtain a firsthand knowledge of how the Wine and Spirits Industry works. Lester’s career and understanding what it takes to create a brand began in 2002. A graduate of the University of South Carolina, he joined Viacom and soon became a top producer in the non-traditional revenue sector. His position within the firm allowed Lester to hone superb marketing skills that he would later use to build his own successful spirits business.
As Founder, Lester recognized the importance of offering consumers quality Premium beverage choices. Lester holds a Bachelor of Science degree in Business Administration with Majors in Finance and Management, specializing in International Business, University of South Carolina. In addition, Lester holds a vast knowledge of the ethnic market, having lived abroad and is fluent in Spanish and Portuguese.
When not on the road, Lester enjoys time in Newport, RI and being on the water.
Steffani Scheurich
Affiliate Consultant, Marketing & Analytics
Steffani is a successful marketing, sales and business development professional with extensive experience with major consumer packaged goods corporations in the Food, Beverage and Adult Spirits industries. She has proficiency and experience in both retail and on- premise channels and has led efforts in a wide range of assignments through her professional career.
Her twenty-seven year career has been with some of the most recognized corporations in the world of consumer packaged goods – Nestle USA, Brown-Forman, Sara Lee and Pernod Ricard. For the last four years she has ventured out on her own starting her own consulting firm, High Spirits Marketing LLC. High Spirits Marketing specializes in marketing, sales and category management solutions for craft distilleries and wineries. In addition to her own business, we are delighted Steffani will be working with us as an affiliate consultant offering her expertise to our clients.